McDonald’s Problem:
Contrary to popular belief the fast-food mega chain, McDonald’s, isn’t holding up too great lately. The company has embarked on an 18-month business turnaround effort. What could stunting the seemingly endless growth of the Big Mac serving giant?
The company has addressed numerous business variables to improve the brand and forge a new future. McDonald’s has recognized they are falling behind to competitors and their own standards in terms of value, service, marketing, and menu items. The effort has focused heavily on Marketing up until this point but shows no signs of a successful campaign.
McDonald’s does however also have a certain stigma attached to it as America’s fat catalyst and its easy to point the finger and blame them. On a different front there are companies like Chipotle Mexican Grill that stand for an entirely different model of food service with their fresh ingredients montra. If more companies embrace the fresh ingredients model that is becoming quite popular among today’s youth in search of a healthier lifestyle, McDonald’s will have more problems on their hands for longer even than they thought.
The new marketing campaigns focused around the phrase “lovin” seem to be helping slightly in terms of positive sentiments however the food is becoming widely regarded as basic and outdated. There are more issues that exist with the company than the messaging, and that concept has either eluded McDonald’s or their progress has been paralyzed for publicly unforeseen reasons.
As sales decline rapidly both domestically and internationally as of recently due to “aggressive competition” McDonald’s as not set into full panic mode yet but may find themselves in dire straits in the near future.
Whats Next for McDonald’s:
McDonald’s will be unloading a custom burger menu at 2000 locations and simplifying their menu appropriately. New ordering methods, kiosks, mobile applications, and even the service of table ordering will be introduced.
The foreseeable future for McDonalds will be intense and stressful to say the least with their unrelenting competition and personal corporate goals. McDonald’s can no longer rely on the addictive taste of their french fries but must instead fight for survival.
from Tom Carlson: Restructuring & Turnaround http://ift.tt/1AhNA6i
from Tumblr http://ift.tt/1BvNonZ
